Option Explicit
Sub Macro1()
Dim ws As Worksheet
Dim rngCell As Range, rngDelete As Range
Application.ScreenUpdating = False
Set ws = ThisWorkbook.Sheets("Sheet1") 'Name of sheet where the rows are to be deleted from. Change to suit if necessary.
With ws
For Each rngCell In .Range("J2:J" & .Range("J" & Rows.Count).End(xlUp).Row)
If Trim(StrConv(rngCell, vbLowerCase)) = "full" Then
If rngDelete Is Nothing Then
Set rngDelete = rngCell
Else
Set rngDelete = Union(rngDelete, rngCell)
End If
End If
Next rngCell
End With
'If the 'rngDelete' range has been set, then...
If Not rngDelete Is Nothing Then
'...delete the row(s) from it.
rngDelete.EntireRow.Delete
'Else...
Else
'...inform the user that no rows were deleted as there were no matching criteria within the dataset.
MsgBox "There were no rows deleted as no there were no entries with the text ""Full"".", vbExclamation
End If
Application.ScreenUpdating = True
End Sub