You can simplify the formula solution a little, modifying my suggestion
here
So if you have the original data in A2 then you can use this formula in B2 to convert to GMT/UTC
=A2/86400000+DATE(1970,1,1)
then you can do a further conversion in C2 to convert to EST, taking into account daylight saving time with the current rules
=B2-LOOKUP(B2,DATE(YEAR(B2),{1,3,11},{1,15,8})-WEEKDAY(DATE(YEAR(B2),{1,3,11},7))+{0,7,6}/24,{5,4,5})/24
As the current rules (in the US) came into effect from 2007 that would be valid for all data from 2007 and into the future (until the rules change again).