??
The way I read it, we don't get to change the proportion of cars or the proportion of miles driven (50/50 proportion, and equal miles driven by each), so the best investment for "society" or for a company trying to reduce gasoline consumption would be to do the tire change.
Before any change, 2000 miles driven overall (half by prius and half by suburban) would require 120 gallons of gas. If we invest in doubling the mpg of prius, with no other change, the same 2000 miles would now require 110 gallons of gas. On the other hand, if we change the tires on the suburban to magic tires that get 13 mpg instead of 10 mpg, the same 2000 miles requires only ~87 gallons of gas.