I am trying to have texts in a value field in a pivot table, and my understanding is that creating a Measure (concatenating the text) is the best way to do so. However, I am unable to create a measure when I am in the Pivot Table, as even after I select "Add Data to Data Model" when creating the pivot table, I only see "Remove from Active Tab" when right-clicking the table in PivotTable Fields on the right-hand side after creating the table. "Add Measure" doesn't seem to be an option at all. Anybody know how to fix this? I also tried creating a measure after exporting the table to PowerPivot but can't seem to be able to do so there either. Would be grateful for any help and assistance