=IF(A1=1,"apple",IF(B1=1,"banana",IF(C1=1,"pear","no match")))
[COLOR=#333333][FONT=Verdana]=IFERROR(CHOOSE(MATCH(1,A1:C1,0),"Apple","Banana","Pear"),"No Match")[/FONT][/COLOR]
[COLOR=#333333]=IF(A1=1,"apple",IF(B1=1,"banana",IF(C1=1,"pear","no match")))[/COLOR]