Here is a basic scale of what I'm actually trying to do... multiple (3 or 4) criteria in COUNTIFS(...) but need one of the criteria to not count if the string criteria is NOT a certain value, ie: to check a string is NOT or ! or <> a certain value, but I can't seem to get it to work. Hope this makes sence. 
Eg: Table1:
Str1.....str2
is one....myA
is one....myA
not one....myA
not one....myB
is one....myB
is one....myC
is one....myC
Eg: summary data:
..........'is one'....'not one'... ! 'is one'
myA .... 2 .... 1 ..... ???
myB .... 1 .... 1 ..... ???
myC .... 2 .... 0 ..... ???
'is one' formula =COUNTIFS(Table1[Str1],"is one",Table1[str2],D11)
'not one' formula =COUNTIFS(Table1[Str1],"not one",Table1[str2],D11)
'! is one' formula, dont know how to do this.
I've tried these, but they don't work, error in formula:
=COUNTIFS(Table1[Str1]<>"is one",TRUE,Table1[str2],D11)
=COUNTIFS(Table1[Str1]<>"is one","TRUE",Table1[str2],D11)
=COUNTIFS(Table1[Str1],<>"is one",Table1[str2],D11)
=COUNTIFS(Table1[Str1],!"is one",Table1[str2],D11)

Eg: Table1:
Str1.....str2
is one....myA
is one....myA
not one....myA
not one....myB
is one....myB
is one....myC
is one....myC
Eg: summary data:
..........'is one'....'not one'... ! 'is one'
myA .... 2 .... 1 ..... ???
myB .... 1 .... 1 ..... ???
myC .... 2 .... 0 ..... ???
'is one' formula =COUNTIFS(Table1[Str1],"is one",Table1[str2],D11)
'not one' formula =COUNTIFS(Table1[Str1],"not one",Table1[str2],D11)
'! is one' formula, dont know how to do this.
I've tried these, but they don't work, error in formula:
=COUNTIFS(Table1[Str1]<>"is one",TRUE,Table1[str2],D11)
=COUNTIFS(Table1[Str1]<>"is one","TRUE",Table1[str2],D11)
=COUNTIFS(Table1[Str1],<>"is one",Table1[str2],D11)
=COUNTIFS(Table1[Str1],!"is one",Table1[str2],D11)