If you start with the downloaded dataset, follow these steps:
1) Choose one cell in the data set.
2) From the menu, select Data - Pivot Table and Pivot Chart Report
3) Click Finish.
4) In the Pivot Table Field List, click Region. Click Add to Row Area.
5) In the Pivot Table Field List, click Market. Click Add to Row Area.
6) In the Pivot Table Field List, click Revenue Last Year. Change the dropdown in the field list from Row Area to Data Area. Click Add To.
7) In the Pivot Table Field List, click Forecast Next Year. Click Add to Data Area.
8) This is the tricky part. You will now have a button in C3 called "Data". Click on this button and drag to the word Total in D3. This will move the data fields so that they are side by side in the column.
I suspect step 8 was the one causing problems. Let me know if you have other questions. Thanks for buying the book!
Bill